Towels printed or embroidered? Methods, fabric weight and sizes

Updated 10 October 2026 by Rutger Blommers

Short answer: Anyone who wants towels printed usually means: with a logo on them. With us the logo gets onto a towel in two ways: embroidered or woven in. Embroidery is the usual choice for terry cloth and lasts a very long time. With weaving, the design covers the whole towel; that pays off in larger quantities.

Towels with a logo are used for a long time and washed often. The method therefore has to match the material. This article shows the differences and helps you choose.

Embroidery or weaving

Method Suitable for Keep in mind
Embroidery Terry towels, bathrobes, logos and names Very durable and wash-resistant; very small lettering and fine lines cannot be embroidered cleanly
Weaving All-over designs in one or two colours The design is part of the fabric and cannot fade; worthwhile in larger quantities

Fabric weight

Fabric weight is given in grams per square metre (g/m²). Many terry towels are between 400 and 500 g/m². A higher weight feels denser and softer and absorbs more water. Microfibre towels are much lighter and dry faster.

Common sizes

  • Guest towel: about 30 x 50 cm
  • Hand towel and sports towel: about 50 x 100 cm
  • Bath towel: about 70 x 140 cm
  • Beach towel: about 100 x 180 cm

Which towel for which purpose?

For gyms and clubs, sports towels of 50 x 100 cm are a good fit. Hotels and wellness businesses usually choose heavier qualities with an embroidered logo. For summer sports events, cooling towels and microfibre towels are popular. You can find all models in the category Towels.

How ordering works

You choose the product, colour and quantity and send us your logo. You receive a free digital proof. Production only starts after your approval. Which files we need is explained in the article Supplying your logo; what printing costs, in the article What does printing with your logo cost?

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